Sunday, May 18, 2008

Marketing of comic books

It’s not just enough to have a good looking product that people get excited about or the creator (like yours truly) getting excited about his or her work and that excitement being infectious like the andromeda Strain but knowing where different styles of work are going to work and sell.
You may have noticed that anybody can draw and create a comic book but most people don’t know any better. If you draw superhero books you don’t sell them at a Anime event.
That just never works.
And independent comic shows like Stumptown do better with black and white than they do with color.
I guess what I am trying to say is this know your show that you want to sell at.
If your company does both kinds of books, great. It shows to people over a period of time that you and your is very flexible to different interests.
And of course free stuff never hurts anyone.
If you are smart enough and have the finances to do it have a friend take a hand full of mini comics and walk around an event handing out these freebies to people who haven’t seen or know where your table is at.
I saw this happen while I was in Seattle this year. These guy had these black and white Kinko copies that were slapped together and selling them to vendors while sitting at their tables.
Unfortunately, I don’t like this kind of sales tactic. If it weren’t hard enough to make a sale to the passer by what makes a person think that I am going to pony up cash to buy your book? A bad way of doing it. If it were free on the other hand, you might have a chance.
And one thing I think is people like minis. They take up a small amount of space in a person’s collection. It is definitely a novelty, but it does perk up peoples interest.

Wednesday, May 14, 2008

New Work begins

Well as it turned out Seattle was a pretty good show but as always with a new venture things never quite go according to plan. This show was no different. Lots of people but not a lot of sales. That's ok though, made a lot of cool contacts and the my visibility is definitely being noticed. That's a good thing as far as I am concerned. That's tells the big guys that I am not going anywhere but to the top and they better start watching out for me and Vega!